A friend of mine recommended this clip & the book that goes with it.
http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html
I love the way he puts his message across & totally agree with the importance of "why".
As Nietzsche put it, " if man has a big enough why he can cope with almost any how".
A theme picked up by Viktor Frankl which I will continue next time!
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